UI & UX

10 Tips To Creating A More Usable E-Commerce Sites

E-commerce is a very competitive field because your opponent is close to a tick away. On the off chance that a customer doesn't like your site, he essentially searches for another e-commerce site to buy products from. On the off chance that you need to acquire customers and attract attention, you need to make sure that your website is as usable and as customer-friendly as could reasonably be expected.

It doesn't matter if your prices are very low or you have the best products in the market because if customers get confused exploring your website, reaching a preset target will likely be troublesome.

Ease of use means that you have to make the buying process as speedy and as easy as could reasonably be expected. These tips will let you create a more usable e-commerce website that can create higher conversion rates.

1. Call To Action and Sign-up Buttons

Stay away from lengthy sign-up shapes that can take a few pages or so before visitors can successfully register to your site. As an e-commerce site, you don't really need to know their address, phone number, what sort of work they do, etc. A simple email address and a secret key are only all you need. That being stated, never underestimate call-to-action buttons as this help in building higher conversion rates and enhancing site ease of use. Make these call-to-action buttons emerge.

2. Call To Action

You need to consider the button size, shading, textual style, wording and situating. It needs to be very clear and in a shading that will emerge from your website background graphic designs. Moreover, nearby language ought to be taken into consideration, so use IP delivery to serve custom versions of your call-to-action button based on the customer's location.

3. Buying Without the Need to Register

One thing online shoppers hate the most is the long and tedious sign-up process before settling a purchase. Imagine a scenario in which you approach enabling guest users to checkout products without the need to register, then inquire as to whether they need to sign up, to make the next purchase on your site easier. Applying this for e commerce website will increase sales (up to the tune of $300 million), improve customer experience, and reduce bounce rate.

4. Search Function

Search functionality helps customers to discover what they are searching for, influencing their shopping to experience more fulfilling than baffling. Who might need to travel between various pages, read the description of every item you have in your online store, just to discover what they are searching for these days?

5. Search Box

This is profoundly recommended for an e-commerce site that has a wide variety of products sold, and in the event that it is added with category refinement, the search process can be even quicker, enabling buyers to discover what they are searching for.

6. Breadcrumb Navigation

When putting orders, customers have to know where they remain in their purchase process – what number of steps have they accomplished, and what number of more to go. Without having breadcrumb navigation on site, customers get confused on which page they are viewing which make their shopping  difficult, to make their purchasing simple, get breadcrumb navigation for your site.

Moreover, utilizing breadcrumb navigation will help customers to backpedal a previous step and edit any mistakes they have made rather than begin once again sans preparation, or give up on the whole process altogether.

7. Shopping Cart

E-commerce get completed with proper content management and detailed security. Shoppers should feel confident in buying products at your e-commerce site, so you need to assure them that your site is a reputable site that has features to protect the security of your customers. It is important for your site to get a trusted certificate and an updated SSL certificate to own the trust of your customers so that you can offers better shopping security.

8. Deliver One of a Kind Customer Service

Having a good customer support service will help you to blow your competitor out of the market with and improve each visitor's experience with your website. It is hard to stand out from the competition online today since there are many alternatives for consumers to choose from, but making the experience with your company enjoyable can help your business stand out online.

9. Optimize Your Website for Search Engines

Search engine optimization is an method to drive direct traffic to your website from search result. The search engines work to help people discover the information they are searching for on the web by matching their searches with the most quality results. The best way to perform SEO for your online store is to build your website structure according to SEO rule, and update content for your blog, and that you're correctly naming the pages of your website with accurate keyword rich titles and descriptions that work for both the user and the search engines.

10. Master A/B Testing to Find Out What Works Best on Your Website

A/B testing is the process of testing two different versions of the same web page to see which features are the most appealing to your web visitors. Always test your website's landing pages, inner page, and different features of your website to see what your visitors like and clicking on, what give you more conversions, and what puts visitors  into your business sales funnel.

Start by one page at time, and test its all features than go for next. Once you've decided on what feature to test, define what goals are an indication of success with this round of testing. It is most basic to test conversions or click-through rates amid A/B testing, be sure to stay with one metric for determining success. Build your website according to that matrix will give you more conversion.

About the author

Hermit Chawla is a Marketing Manager at Sprak Design. He often shares his thoughts on office interior design, Lifestyle Design, Website Design Company and Exhibition design, to name a few.

Hermit Chawla

Marketing Manager at Sprak Design